Professional Photography  Provider | Prague | Czech Republic 

The Power of Photography

Successful brands know that the right visuals can make a significant impact on their customers' and stakeholders' perceptions. Stock photography can only take you so far. Brand photography, however, elevates your business to the next level. Showcasing your brand identity across all visual assets builds confidence and trust. Every picture you use for digital or print media—product photos, staff headshots, board member profiles, features, etc.—should represent your brand accurately. Are you high-tech and refined? Approachable and affordable? New and quirky? Established and reliable? Your pictures can convey these messages without the viewer reading a single word.

Many companies that once relied heavily on stock photography realized those generic, often bland pictures were holding them back. While fine for a time, it’s hard to make a visual impact when you’re using generic photos that others may also be using.

By hiring a professional photographer, you will have a unique collection of images that convey your brand cohesively and accurately.

Why not use stock photography?

While stock imagery is an option, it comes with issues. Stock imagery tends to be clearly staged and visually less engaging. Most viewers can spot them quickly, and they do not inspire confidence. Second, it can be challenging to find images that relate specifically to your brand, especially if your expertise is in a niche area. Third, you may spend many fruitless hours searching for images and never find the right ones. This frustration is common among designers, art directors, and communication professionals tasked with telling your story visually. Often, bland imagery is chosen to fill the void, watering down the message you are trying to convey.

Another issue is that there’s nothing to stop anyone else from using the same photo or photos featuring the same model or setting. It’s hard to stand out when everything looks the same.

Branding Photography

Headshots are the most well-known form of brand photography. Many people invest in professional headshots for their identity, including social media, websites, adverts, and email signatures. To create a cohesive look, have all your staff headshots captured in the same environment — in-studio or on-location. Consistent lighting, background, and logo placement will convey reliability as opposed to a mix of randomly styled portraits.

When planning a headshot session, make a list of people to photograph and organize it accordingly. Providing a large dedicated space for the photographer’s backdrops and lighting gear is appreciated. We recommend having a hair and makeup artist to ensure everyone looks their best, reducing post-processing time and costs. A small tip when planning a session: avoid busy patterns or loud colors in attire.

Product photography

From concept to raw materials, manufacturing, and delivery, each step offers excellent opportunities to showcase your company’s capabilities and products. In the initial planning stage, create a list of what’s important and discuss the best ways to capture it with a timeline. Usually, the photographer will need to bring lighting equipment. Other times, capturing or staging production images may be necessary to ensure everyone’s safety.

Discussing everything in detail beforehand and having a workable plan is essential. Allocating the right amount of time ensures photography does not detract from your business. A pre-shoot walk-through of your premises and production areas is always a great idea.

Environmental / workspace photography

Not everyone has products to sell, so capturing your staff at work, in meetings, or with clients is part of brand photography. Having a collection of detailed photos, such as staff-client interactions, can be very beneficial. Staging these images may be necessary, but they are visually far better than having none. A great photographer will know how to make these shots look candid and natural.

Detail / Abstract photography

Although sometimes challenging to create, abstract brand photography can be visually rewarding. It tells the big picture through many details. By mixing wide-angle shots with detail or abstract images, you convey a more cohesive message that works better visually. This variety will be appreciated in your photo library.

Personal Brand Photography — on the day of

Everything starts with a plan. Your team and photographer should have all details worked out before the day: timelines, locations, lighting setups for staff headshots, product photos, and a list of participants. Having photo ideas and concepts prepared will ease the creation process.

By planning thoroughly and keeping track of progress, you can relax knowing the process will be quick and effortless. It is crucial that everyone who needs to be on-site and on time is present. A well-organized schedule ensures you receive the imagery you need, making your time and investment worthwhile.

Have Questions? Want to Discuss Your Needs?

Get in touch with us. As your Prague based photographers, we would be happy to speak with you about bringing your photography to the next level!