Professional Photography  Provider | Prague | Czech Republic 

The Power of Photography

Successful brands know that the right visuals can make an enormous impact on their customer’s and stakeholder’s perceptions. Stock photography can take you only so far. But brand photography takes your business to the next level. Showcasing your brand identity across all of your visual assets builds confidence and trust. 

Every picture you use for digital or print media — product photos, staff headshots, board member profiles, features and etc — should be representative of your brand. Are you High Tech and refined? Approachable and affordable? New and quirky? Established and reliable? Your pictures can convey this message without the viewer having read a single word. 

Many companies that once relied heavily on stock photography realize that those generic and often bland pictures were holding them back. This was fine for a while, but it is hard to make a visual impact when you are depending on generic photos that others may also be using. By hiring a professional photographer you will have a unique collection of images that conveys your brand cohesively and accurately.

Why not use stock photography?

Of course, you can use stock imagery, but there are issues. Stock imagery tends to be clearly staged and visually less engaging. Most viewers can spot them very quickly and they do not inspire confidence. 

Second, it can be quite hard to find an image that relates specifically to your brand — especially if your expertise falls within a niche area. 

Third, you may spend many fruitless hours searching for images and never find them. This frustration is quite common with designers, art directors, and or communication people who are tasked with telling your story visually. Most often bland imagery is chosen to fill the void — watering down the message you are trying to convey. 

 The other common issue: there is nothing to stop anyone else from using the same photo or photos consisting of the same model same setting and etc. It truly is hard to stand out when everything looks the same. 

So what are the different types of branding photography?

Headshots or brand photography are the most well-known. Many people invest in professional headshots that they use for their personal identity. This can be for social media, websites, adverts, and email signatures. To create a more cohesive look — try having all of your staff headshots captured in the same environment — in-studio or the same exact location. 

The consistency of the lighting, background, and if you have it logo placement will convey reliability as opposed to a smorgasbord of randomly styled portraits.

When planning a headshot session it is always a good idea to make a list of people you will need and organize it accordingly. Having a large dedicated space for the photographer to bring in his backdrops and lighting gear will be appreciated. We recommend having a hair & makeup artist to ensure that everyone looks their best. It will also cut down on post-processing and additional fees. A small tip when planning a session — no busy patterns or loud colors in your attire, please.

Product photography

From concept to raw materials, manufacturing, and delivery, each step can provide excellent opportunities to showcase your company’s capabilities, but also its products.

In the initial planning stage, it is always best to come up with a list of what is important and then discuss the best ways to capture it with a timeline. Usually, the photographer must bring in lighting equipment. Other times it may mean capturing or staging production images to ensure the safety of everyone involved. It is always best to discuss everything in detail beforehand and to come up with a workable plan. Having the right amount of time allocated ensures that the photography does not detract from your business. Additionally, having your photographer do a walk-through of your company’s premises and production beforehand is always a great idea. 

Environmental / workspace photography

Not everyone has products to sale, so capturing your staff at work,  in meetings or even with clients are part of brand photography. Having a collection of detail photos, such as interactions of clients and staff interacting can be very beneficial. Staging these images may be needed, but it is far better visually than nothing at all. A great photographer will know how to make these shots look candid and natural.

Detail / Abstract photography

At times difficult to create, yet visually more rewarding— abstract brand photography tells the big picture through the many details. By having a mixture of those wide-angle shots and mixing it up with detail or abstract images — you can convey a more cohesive message that works better visually. It will also bring more variety to your library of photos that will always be appreciated when. 

Personal Brand Photography — on the day of

Everything starts with a plan. Your team and your photographer should have everything worked out and in detail before the day of timelines, locations, lighting setups for the staff headshots, lighting setups for the products, a list of everyone who will be involved. Having a list of photo ideas and concepts will also make it easier when it comes to creating your imagery on the day of.

By having a plan you can relax knowing that the process is as quick and effortless as possible. It is also crucial that everyone who needs to be on site and on-time is there. There is nothing worse than an entire schedule being turned upside down due to one person not being ready. By planning everything and keeping track of the progress — you can rest easily knowing that you will receive exactly the kind of imagery that you need and your time and investment was well spent. 

Do you have questions? Would you like to discuss your needs further? Then get in touch as we would be happy to work with you.